The get rich quick messaging of YouTubers and gurus is awful

I’ve always been interested in entrepreneurship and like a lot of people have echoed in this sub, despite the long hours, the stress, and the dark days, I’d way rather work towards building something that lasts a lifetime rather than show up lifeless everyday to a 9-5 job with a secure paycheck and then retire by 65.

But with that being said, I just need to rant a bit about YouTubers / “Gurus”.

The way they paint the process of running a business as so glamorous and full of sunshine, rainbows, and instant financial freedom is terrible for the mindset of anybody looking to get into business.

You’ll see a drop shipping YouTuber showing you screenshots of $100,000 revenue months, but you won’t see that the same product that is being sold is rated 2.8 stars on Amazon because it’s cheap Chinese garbage, so therefore you aren’t being told how many customer return requests there are or how razor thin the margins are after ad costs, shipping, fulfillment agents, and other OPEX.

It’s the same fluff with AI agents. The whole promise is minimal effort (“get started in a day”) and boom, you have a $50,000 a month business.

I’m not saying that there is no potential for success using any of these mediums - but rather there is soooo much work, research, and understanding of the customer that goes into forming a successful, and more importantly, lasting business.

There’s a reason why there are more 9-5 workers than business owners. A tale as old as time: “If it were easy, everyone would do it”.

Therefore, if you are trying to rush things because you are feeling left out of the “AI gold rush” or whatever the new “big opportunity” is, just remember business is a marathon, not a sprint as it portrayed so much on the internet today by people simply trying to sell you on a course.

Nobody in their right mind putting up those big numbers is going to have the time or energy to start a course and make 3 hour long YouTube videos about it. Remember that.

Correct me if I’m wrong on any of this but over the past 5ish years of trial, error, and observation, that has been my understanding.